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34¢ Rose and Love Letter
Pressure Sensitive Adhesive
Convertible Booklet of 20
Scott # 3497a BK285 Plate # - B1111, B2222, B3333, B4444, B5555
Series Love
Format Convertible booklet of 20 (1 design)
Issue Date & City February 14, 2001, Lovejoy, GA 30250
Nationwide Sale February 15, 2001
Designer Lisa Catalone, Washington, DC
Art Director Ethel Kessler, Bethesda, Maryland
Typographer Lisa Catalone, Washington, DC
Photographer Renée Comet, Washington, DC
Modeler Banknote Corporation of America, Inc. (BCA)
Process Offset/Microprinting "USPS"
Printer Banknote Corporation of America, Inc. (BCA)
Printed At Browns Summit, NC
Processed At Banknote Corporation of America, Browns Summit, NC
Press Type Goebel, 670
To Press / Initial Run / 1.5 million stamps
Paper Type Prephosphored, Type I
Gum Type Self-adhesive
Processed At BCA, Browns Summit, NC
Die Cut Gauge 11.2 x 11.2
Colors Yellow, Magenta, Cyan, Black
Image Area 0.77 x 1.05 in./19.56 x 26.67 mm
Overall Size 0.91 x 1.19 in./23.11 x 30.23 mm
Booklet Size 20 Stamps, 4.55 x 5.0 in./115.57 x 127 mm
Plate Size 400 stamps per revolution
Marginal Markings "© 2000 USPS" · Peel here to fold · Plate Numbers · Self-adhesive stamps · DO NOT WET
USPS Catalog Item Numbers 664140 convertible booklet of 20 - $6.80
664161 first day cover - $0.55
Earliest Known Use  
Official Announcement The stamps, designed by Lisa Catalone of Washington, DC, and based on photographs by Renée Comet of Washington, DC, go on sale nationwide February 15, 2001.

These stamps celebrate the art of letter writing and the centuries-old tradition of expressing love in letters. The stamps are intended for use on Valentine's Day correspondence, as well as on wedding invitations, announcements, and RSVPs.

The vertically formatted 34-cent stamp bearing the First-Class, one-ounce rate depicts a red rose superimposed on the script of a handwritten letter from John Adams to Abigail Smith during their courtship. John Adams, who was President from 1797 to 1801, and Abigail Smith were married in 1764.

Varieties None
End Card Cream colored card stock with Red Ink. Click here for photo.

Philatelic Products

There are no philatelic items for this stamp.

Distribution: Item 664100 Love Letters Booklet of 20

Stamp distribution offices (SDOs) will receive three distributions. The first wave is approximately one-quarter of the standard automatic distribution quantities for PSA booklets. The first wave distribution ended January 8, 2001. The second wave distribution will end February 6, 2001, and the third wave distribution will end April 2, 2001. Distributions are rounded up to the nearest master carton size (4,000 stamps).

Initial Supply to Post Offices

To obtain an initial supply of Item Number 664100, 34-cent Love Letters convertible booklet of 20, post offices must submit PS Form 17, Stamp Requisition, to their designated SDO. SDOs must not distribute stamps to post offices before February 5, 2001.

Additional Supply

Post offices requiring additional booklets must requisition them from their designated SDO using PS Form 17. SDOs requiring additional booklets must order them from the appropriate accountable paper depository (APD) using PS Form 17.

Philatelic Requirement

SDOs with authorized philatelic centers must provide subsequent distribution of these booklets to each philatelic center from the initial automatic distribution.

Sales Policy

All post offices must acquire and maintain a supply of each new booklet as long as customer demand exists, until inventory is depleted, or until the stamp is officially withdrawn from sale. If supplies run low, post offices must reorder additional quantities using their normal ordering procedures.


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