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34¢ Santas (4 designs)
Pressure Sensitive Adhesive
Convertible Booklet of 20
Scott# 3537a Wearing Tan Hood with Horse Scott# 3537b Large Date
Scott# 3538a Wearing Blue Hat with Horn Scott# 3538b Large Date
Scott# 3539a Wearing Red Hat Scott# 3539b Large Date
Scott# 3540a Wearing Gold Hood with Dog Scott# 3540e Large Date
Scott# 3540c Block of 4, Small Date Scott# 3540f Large Date
Scott# 3540d Complete Booklet Scott# 3540g Large Date
Plate #s S1111, S2222 (Not Reported), S3333, S4444
Series Holiday Celebrations
Format Convertible Booklet of 20 (4 designs)(Double-sided)
Issue Date & City October 10, 2001, Santa Claus, IN 47579
Nationwide Sale October 11, 2001
Designer Richard Sheaff, Scottsdale, AZ
Art Director Richard Sheaff, Scottsdale, AZ
Typographer Richard Sheaff, Scottsdale, AZ
Modeler Donald H. Woo
Process Gravure
Printer Sennett Security Products (SSP)
Printed At American Packaging Corporation, Columbus, WI
Press Type Rotomek, 3000
To Press / Print Quantity September, 2001 / 1.5 billion
Booklet Size Vertical Orientation, 20 Stamps, 5 across, 4 down
Paper Type Pre-phosphored, Type I
Gum Type Self-adhesive
Processed At Unique Binders, Fredericksburg, VA
Die Cut Gauge 11.3 x 11.3
Colors Magenta, Cyan, Yellow, Black
Image Area 0.77 x 1.05 in./19.55 x 26.67 mm
Overall Size 0.91 x 1.19 in./23.11 x 30.22 mm
Booklet Size 1.82 x 7.45 in./46.22 x 189.23 mm
Plate Size 168 stamps per revolution
Marginal Markings "© 2000 USPS" · Price · Plate Numbers · "Peel here to fold · Self-adhesive stamps · DO NOT WET · Double sided"
USPS Catalog Item Numbers 665140 Convertible Booklet of 20 (double sided) - $6.80
665163 First Day Cover (set of 4) - $2.20
Earliest Known Use October 10, 2001
Official Announcement

The 2001 Holiday: Santas stamps feature four images (circa 1915-1920) that represent part of the rich folklore of Santa Claus. Over the centuries, numerous cultures have contributed to the legend, and these images are part of that tradition. The story of Santa Claus begins with St. Nicholas, a fourth-century bishop in Asia Minor. St. Nicholas was considered a generous gift giver and protector of children and his reputation flourished throughout Europe. When the Dutch landed in the New World, they named St. Nicholas - Sinterklaas in Dutch - as their patron. In America, the Dutch legend of Sinterklaas merged with the English tradition of Father Christmas, creating the character that we know today as Santa Claus.

Varieties None
End Card Cream colored card stock with Black Ink. Click here for photo.

Distribution: Item Number 665100, $6.80 Holiday: Santas PSA Double-Sided Booklet of 20

SDOs will receive approximately three-fourths of their standard automatic distribution quantities for a PSA booklet. Distributions are rounded up to the nearest master carton size (4,000 booklets).

Initial Supply to Post Offices

SDOs will make a subsequent automatic distribution to Post Offices for one-half their standard automatic distribution quantities using PS Form 3309, Advice of Shipment/Stamp Invoice, and PS Form 17, Stamp Requisition. SDOs must not distribute stamps to Post Offices before October 3, 2001.

Additional Supply

Post Offices requiring additional stamps must requisition them from their designated SDO using PS Form 17. SDOs requiring additional stamps must order them from the appropriate APD using PS Form 17.

For fulfilling supplemental orders from SDOs, the San Francisco, Chicago, Memphis, Washington, and New York APDs will each receive 672,000 additional booklets, and the Denver APD will receive 336,000 additional booklets.

Philatelic Requirement

Authorized philatelic centers requiring the $6.80 Holiday: Santas PSA double-sided booklet of 20 must order Item Number 665100 from their designated SDO using a separate PS Form 17.

Sales Policy

All Post Offices must acquire and maintain a supply of each new commemorative stamp as long as customer demand exists, until inventory is depleted, or until the stamp is officially withdrawn from sale. If supplies run low, Post Offices must reorder additional quantities using their normal ordering procedures.


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