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37¢ Monaco, Madonna and Child
Flat Double Sided Convertible Booklet of 20
Scott# 3879a Plate P1111
Series Christmas
Issue Date & City October 14, 2004, New York, NY 10199
Nationwide Sale October 15, 2004
Artist Lorenzo Monaco, painting from the Samuel H. Kress Collection at the National Gallery of Art in Washington, DC.
Designer Richard Sheaff, Scottsdale, AZ 85258
Art Director Richard Sheaff, Scottsdale, AZ 85258
Typographer Richard Sheaff, Scottsdale, AZ 85258
Modeler Joseph Sheeran
To Press / Initial Impressions Summer, 2003 / 776.4 Million
Process Offset/Microprint "USPS"
Printer Ashton Potter USA Ltd. (APU)
Printed At Williamsville, NY
Press Mueller Martini, A 74
Processed At Ashton Potter USA Ltd. (APU)
Plate Size 880 stamps per revolution
Paper & Gum Pressure Sensitive Adhesive
Tagging Type Prephosphored Type II
Die Cut Gauge 10.8 x 11.0
Colors Black, Cyan, Magenta, Yellow
Image Area (w x h): 0.77 x 1.050 in. / 19.558 x 26.67 mm
Overall Size (w x h): 0.91 x 1.19 in. / 23.114 x 30.226 mm
Full Booklet Size (w x h): 2.38 x 5.76 in. / 60.452 x 146.304 mm
Marginal Markings Stamp Side: "© 2003 USPS" • Plate Numbers • "Peel here to fold"
Cover Side: "© 2003 USPS" • "Twenty 37-cent First-Class Self-adhesive stamps" • Price • Barcode
Earliest Known Use October 15, 2004
USPS Order Numbers Double Sided Convertible Booklet of 20 - $7.40 - 673440
First Day Cover  - $0.75 - 673461
Availability Stamp Fulfillment Services, Kansas City and most post offices
Official Announcement

The Postal Service™ will issue a 37-cent, Christmas: Madonna and Child by Lorenzo Monaco special stamp in one design in a pressure-sensitive adhesive (PSA) double-sided book of 20 stamps (Item 673400), on October 14, 2004, in New York, New York. The stamp, designed by Richard Sheaff, Scottsdale, Arizona, goes on sale nationwide October 15, 2004.

The Christmas stamps, formerly known as Holiday Traditional stamps, adorn the envelopes of millions of greeting cards each year. This year, the stamp design is a detail of a tempera-on-panel Madonna and Child by Florentine painter Lorenzo Monaco. The panel dates from 1413 and is part of the Samuel H. Kress Collection at the National Gallery of Art in Washington, DC.

Note  
Varieties  
End Card Black ink on cream card.   Click HERE for a scan.

Distribution: Item 673400, $7.40 Christmas: Madonna and Child by Lorenzo Monaco, Double-Sided Booklet of 20

Stamp distribution offices (SDOs) will receive approximately one-half of their standard automatic distribution quantity for a PSA booklet. Distributions are rounded up to the nearest master carton size (4,000 booklets).

Initial Supply to Post Offices

SDOs will make a subsequent automatic distribution to Post Offices of approximately one-half of their standard automatic distribution quantities using PS Form 17, Stamp Requisition/Stamp Return. SDOs must not distribute stamps to Post Offices before October 8, 2004.

Additional Supply

Post Offices requiring additional booklets must requisition them from their designated SDO using PS Form 17. SDOs requiring additional stamps must order them from the appropriate accountable paper depository (APD) using PS Form 17.

For fulfilling supplemental orders from SDOs, the Chicago, Memphis, and New York APDs will each receive 700,000 additional booklets; the San Francisco APD will receive 600,000 additional booklets; and the Denver APD will receive 300,000 additional booklets.

Philatelic Requirement

Authorized philatelic centers requiring the $7.40 Madonna and Child by Lorenzo Monaco double-sided booklet of 20 must order Item 673400 from their designated SDO using a separate PS Form 17.

Sales Policy

All Post Offices must acquire and maintain a supply of each new commemorative stamp as long as customer demand exists, until inventory is depleted, or until the stamp is officially withdrawn from sale. If supplies run low, Post Offices must reorder additional quantities using their normal ordering procedures.

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