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37¢ Giant Magnolias
Flat Double Sided Convertible Booklet of 20
Scott# 3872a Plate S1111
Series American Treasures
Issue Date & City August 12, 2004, Sacramento, CA 95813
Nationwide Sale August 13, 2004
Artist Painting by Martin Johnson Heade (1819-1904)
Designer Derry Noyes, Washington, DC
Art Director Derry Noyes, Washington, DC
Typographer Derry Noyes, Washington, DC
Modeler Donald H. Woo, Chantilly, VA
Engraver Southern Graphics Corp.
To Press / Initial Impressions Spring 2004 / 794 Million
Process Gravure
Printer Sennett Security Products, Chantilly, VA
Printed At American Packaging Corp., Columbus, Wisconsin
Press Cerutti 950
Processed At Unique Binders, Fredericksburg, VA
Plate Size 432 stamps per revolution
Paper & Gum Pressure Sensitive Adhesive
Tagging Type Prephosphored Type II
Die Cut Gauge 10.8
Colors Magenta, Yellow, Black, Cyan
Image Area (w x h): 1.41 x 0.81 in. / 35.81 x 20.574 mm
Overall Size (w x h): 1.56 x 0.99 in. / 39.62 x 25.14 mm
Full Booklet Size (w x h): 3.125 x 6.2083 in. / 79.37 x 157.69 mm
Marginal Markings ©2003 USPS · Plate Numbers
Earliest Known Use August 12, 2004
USPS Order Numbers Convertible Book of 20 - $7.40 - 673140
First Day Cover - $0.75 - 673161
Availability Stamp Fulfillment Services, Kansas City
Official Announcement

The Postal Service™ will issue a 37-cent, Martin Johnson Heade, Giant Magnolias on a Blue Velvet Cloth commemorative stamp (Item 673100) in a pressure-sensitive adhesive (PSA) double-sided book of 20 on August 12, 2004, in Sacramento, California. The stamp, designed by Derry Noyes of Washington, DC, goes on sale nationwide August 13, 2004.

Inaugurated in 2001 with the Amish Quilts stamp pane, the American Treasures series showcases beautiful American fine art and crafts. The 2002 and 2003 issuances featured artwork by John James Audubon and Mary Cassatt, respectively.

For this fourth issuance in the American Treasures series, art director Derry Noyes chose Giant Magnolias on a Blue Velvet Cloth, a circa 1890 oil-on-canvas by Martin Johnson Heade. The painting is in the collection of the National Gallery of Art in Washington, DC.

Note Click here for background information.
End Card Black ink on cream card.   Click here for scan.

Distribution: Item 673100, $7.40 Giant Magnolias PSA Convertible Booklet of 20

Stamp distribution offices (SDOs) will receive approximately one-half the standard automatic distribution quantity for a PSA booklet. Distributions are rounded up to the nearest master carton size (4,000 booklets).

Initial Supply to Post Offices

SDOs will make a subsequent automatic distribution to Post Offices for one-half of their standard automatic booklet distribution quantity using PS Form 17, Stamp Requisition/Stamp Return. SDOs must not distribute these booklets to Post Offices before August 6, 2004.

Philatelic Requirement

SDOs will not receive a separate quantity for their authorized philatelic centers. The philatelic centers must be supplied their quantities from the initial automatic distribution made to the SDOs.

Additional Supply

Post Offices requiring additional booklets must requisition them from their designated SDO using PS Form 17. SDOs requiring additional booklets must order them from the appropriate accountable paper depository (APD) using PS Form 17.

For fulfilling supplemental orders from SDOs, the Chicago, Memphis, and New York APDs will each receive 400,000 additional booklets; the San Francisco APD will receive 320,000 additional booklets; and the Denver APD will receive 160,000 additional booklets.

Sales Policy

All Post Offices must acquire and maintain a supply of each new commemorative stamp as long as customer demand exists, until inventory is depleted, or until the stamp is officially withdrawn from sale. If supplies run low, Post Offices must reorder additional quantities using their normal ordering procedures.

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