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37˘ Love Bouquet
Flat Convertible Booklet of 20
Scott# 3898a Plate V1111, V1112
Series Love
Issue Date & City February 18, 2005, Atlanta, GA 30304 at APS AmeriStamp Expo
Nationwide Sale February 19, 2005
Designer Derry Noyes, Washington, DC
Art Director Derry Noyes, Washington, DC
Typographer Derry Noyes, Washington, DC
Engraver Southern Graphics Systems
Modeler Avery Dennison, SPD
To Press / Initial Impressions Winter, 2004 / 1.5 Billion
Process Gravure
Printer Avery Dennison, (AVR)
Printed At Avery Dennison, Clinton, SC
Press Dia Nippon Kiko (DNK)
Processed At Avery Dennison, Clinton, SC
Plate Size 420 stamps per revolution
Paper & Gum Pressure Sensitive Adhesive
Tagging Type Prephosphored USPS Type II,
Die Cut Gauge 10.9 x 10.9 on 2, 3 or 4 sides
Colors Yellow, Magenta, Cyan, Black
Image Area (w x h): 0.770 x 1.050 in. / 19.558 x 26.67mm
Overall Size (w x h): 0.910 x 1.190 in. / 23.114 x 30.226 mm
Full Booklet Size (w x h): 4.55 x 5.00 in. / 115.57 x 127.0 mm
Marginal Markings Plate numbers • "Peel here to fold" •  "© 2004 USPS"
Earliest Known Use February 16, 2005
USPS Order Numbers Convertible Booklet of 20 - $7.40 - 673640
First Day Cover - $0.75 - 673661
Digital Color Postmark Cover - $1.50 - 673665
Cancellation Keepsake (1 BK w/Digital Color Postmark Random Single) - $8.90 - 673699

Availability

Stamp Fulfillment Services, Kansas City and most post offices

Official Announcement

The Postal Service will issue a 37-cent Love Bouquet special stamp in one design in a pressure-sensitive adhesive (PSA) convertible booklet of 20 stamps (Item 673600), on February 18, 2005, in Atlanta, Georgia. The stamp designed by Derry Noyes of Washington, DC, goes on sale nationwide February 19, 2005.

For 2005, the Postal Service brings back a perennial favorite, the Love Series. Artist Vivienne Flesher of San Francisco, California, used chalk pastels to create a design on a cheery yellow-gold background showing a hand offering a bouquet of colorful spring flowers.

Note  
Varieties  
End Card Red ink on Cream card stock.  Click here for scan.

Philatelic Products

There are no philatelic products for this stamp issue.

Distribution: Item 673600, $7.40 Love - Bouquet PSA Convertible Booklet of 20

Stamp distribution offices (SDOs) will receive two automatic distributions of the $7.40 Love Bouquet booklet of 20. Both waves are each approximately one-half the standard automatic distribution quantity for a PSA booklet. Wave 1 distribution began November 9 and completed December 8, 2004. Wave 2 distribution begins January 31 and completes March 9, 2005. Distributions are rounded up to the nearest master carton size (4,000 booklets).

Initial Supply to Post Offices

SDOs will make a subsequent automatic distribution to Post Offices for one-half of their standard automatic booklet distribution quantity using PS Form 17, Stamp Requisition/Stamp Return. SDOs must not distribute booklets to Post Offices before February 14, 2005.

Philatelic Requirement

SDOs will not receive a separate quantity Item 673600 for their authorized philatelic centers. Philatelic centers must be supplied their required quantities from the initial automatic distribution made to stamp distribution offices.

Additional Supply

Post Offices requiring additional booklets must requisition them from their designated SDO using PS Form 17. SDOs requiring additional booklets must order them from the appropriate accountable paper depository (APD) using PS Form 17.

For fulfilling supplemental orders from SDOs, the Chicago, Memphis, and New York APDs will each receive 800,000 additional booklets; the San Francisco APD will receive 640,000 additional booklets; and the Denver APD will receive 440,000 additional booklets. For fulfilling supplemental orders from APDs, the Kansas City Stamp Services Center will receive 4,000,000 additional booklets.

Supplemental quantities will not ship until the Wave 2 distribution directed to SDOs has been completed, but no later than March 9, 2005.

Sales Policy

All Post Offices must acquire and maintain a supply of each new special stamp issue as long as customer demand exists, until inventory is depleted, or until the issue is officially withdrawn from sale. If supplies run low, Post Offices must reorder additional quantities using their normal ordering procedures.

Press Release

Love Bouquet Stamp Perfect Way to Send Love

U.S. Postal Service will dedicate 2005 Love Stamp in Atlanta

WASHINGTON – A hand extending a bouquet of colorful spring flowers, symbolic of the warmth, hope and happiness of love and friendship, appears on the U.S. Postal Service 2005 Love stamp to be dedicated during the American Philatelic Society’s AmeriStamp Expo, the largest winter gathering of stamp collectors in the nation.  The stamp dedication will take place at a noon ceremony Feb. 18, at the Cobb Galleria Center, Two Galleria Parkway, Atlanta, GA.

"Nothing says ‘love’ like this gorgeous miniature work of art,” said David Failor, executive director, Stamp Services.  "When sending these beautiful Love Bouquet stamps on birth announcements, wedding invitations and Mother's Day cards, people are adding a special touch to their expressions of Love."

To highlight this artwork as a collectable, the Postal Service is offering First-Day Digital color postmarks designed by Love Bouquet stamp art director Derry Noyes for just $1.50. The First-Day Digital color postmark has the first-day-of-issuance date containing an image that relates to the stamp design with the words “FIRST DAY OF ISSUE.”   Note: First Day Digital color postmarks are not available on customer-submitted covers.

To see the 2005 Love stamp and other designs, go to the Postal Service’s online store at www.usps.com/shop, and click on "Release Schedule" in the Collector's Corner.

Posted - 6 April 2005

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