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(39¢) Love: True Blue
(Avery Dennison)
Flat Convertible Booklet of 20
Scott # 3976a Plate # V11111
Series USPS - Special ~ PNC3 - Love
Issue Date & City January 3, 2006, Washington, DC 20066 (No First Day of Issue Ceremony)
Nationwide Sale January 3, 2006                                        
Designer Craig Frazier, Mill Valley, California
Art Director Carl T. Herrman, Carlsbad, California
Engraver WRE ColorTech
Modeler Avery Dennison, Security Printing Division
To Press / Initial Quantity Winter 2005 / 600 Million stamps
Booklet Size 20
Printer Avery Dennison, (AVR)
Press Dia Nippon Kiko (DNK)
Process Gravure
Where Printed AVR, Clinton, SC
Where Processed AVR, Clinton, SC
Plate Size & Interval 320 stamps per revolution
Paper Type Prephosphored, USPS Type II, Solid Tagging
Adhesive Type Pressure Sensitive
Tagging Type Solid Tagging
Die Cut Gauge 10.9 x 10.9 Valley/Peak on 2, 3 or 4 sides
Colors Orange (PMS 151), Yellow, Light Blue (PMS 285), Dark Blue (PMS 286), Black
Image Size (w x h) 1.050 x 0.770 in. / 26.67 x 19.558 mm
Overall Size (w x h) 1.190 x 0.910 in. / 30.226 x 23.114 mm
Booklet Size (w x h) 5.950 x 3.875 x in. / 151.13 x 98.425 mm
Margin Markings Stamp Side: Plate numbers · "Peel here to fold" · © 2005 USPS
Cover Side: "Twenty First-Class Self-Adhesive Stamps" • "LOVE True Blue" • barcode 675100 • Promotional information
Earliest Known Use March 8, 2006
USPS Order Numbers 675140 Convertible Booklet of 20 - $7.80
675161 First Day Cover - $0.77
675193 Nondenominated Love: True Blue Keepsake - $8.57
Availability Most Post Offices
Official Announcement

The Postal Service™ will issue a First-Class® nondenominated definitive stamp Love: True Blue on January 3, 2006, in Washington, DC. The stamp, designed by Craig Frazier of Mill Valley, California, goes on sale nationwide January 3, 2006. The stamp will be issued in a pressure-sensitive adhesive (PSA) convertible booklet of 20 (Item 675100).

Illustrator Craig Frazier arranged paper cutouts into a composition depicting two birds perched on a branch sharing a devoted gaze - the space between them forms a heart. He then created a digital file of the artwork and applied shades of blue to the birds, setting them against a yellow background.

End Card Black ink on Cream colored card.  Click here for scan.

Philatelic Products

There are two philatelic products available for this stamp issue:

First Day Cover, $0.77 (Item 675161).
Cancellation Keepsake (Booklet and First Day Cover), $8.57 (Item 675193).

Distribution: Item 675100, Nondenominated ($7.80 Value) Love: True Blue, PSA Convertible Booklet of 20

Stamp distribution offices (SDOs) will receive approximately one-third their standard automatic distribution quantity for a PSA booklet. Distributions are rounded up to nearest master carton size (4,000 booklets).

Initial Supply to Post Offices

SDOs will make a subsequent automatic distribution to Post Offices for one-fourth their full standard automatic distribution quantity for a PSA booklet using PS Form 17, Stamp Requisition/Stamp Return. SDOs must not distribute stamps to Post Offices before December 27, 2005.

Philatelic Requirement

SDOs will not receive a separate quantity of Item 675100 for their authorized philatelic centers. Philatelic centers must be supplied their quantities from the initial automatic distribution made to SDOs.

Additional Supply

Post Offices requiring additional booklets must requisition Item 675100 from their designated SDO using PS Form 17. SDOs requiring additional stamps must order them from the appropriate accountable paper depository (APD) using PS Form 17.

For fulfilling supplemental orders from SDOs, Chicago, Memphis, and New York APDs will each receive 1,240,000 additional booklets; the San Francisco APD will receive 1,120,000 additional booklets; and the Denver APD will receive 460,000 additional booklets.

Sales Policy

All Post Offices must acquire and maintain a supply of each new special stamp issue as long as customer demand exists, until inventory is depleted, or until the issue is officially withdrawn from sale. If supplies run low, Post Offices must reorder additional quantities using their normal ordering procedures.

This page was last updated on 07/02/13

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