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39˘ Love: True Blue
(Avery Dennison)
Flat Convertible Booklet of 20
Scott # 4029a Plate # V11111
Series USPS - Special ~ PNC3 - Love
Issue Date & City May 1, 2006, Washington, DC 20066 (No First Day of Issue Ceremony)
Nationwide Sale May 2, 2006                                        
Designer Craig Frazier, Mill Valley, California
Art Director Carl T. Herrman, Carlsbad, California
Engraver WRE ColorTech
Modeler Avery Dennison, Security Printing Division
To Press / Initial Quantity Spring 2006 / 400 Million stamps
Booklet Size 20
Printer Avery Dennison, (AVR)
Press Dia Nippon Kiko (DNK)
Process Gravure
Where Printed AVR, Clinton, SC
Where Processed AVR, Clinton, SC
Plate Size & Interval 320 stamps per revolution
Paper Type Prephosphored, USPS Type II, Solid Tagging
Adhesive Type Pressure Sensitive
Tagging Type Solid Tagging
Die Cut Gauge 10.9 x 10.9 Valley/Peak on 2, 3 or 4 sides
Colors Orange (PMS 151), Yellow, Light Blue (PMS 285), Dark Blue (PMS286), Black
Image Size (w x h) 1.050 x 0.770 in. / 26.67 x 19.558 mm
Overall Size (w x h) 1.190 x 0.910 in. / 30.226 x 23.114 mm
Booklet Size (w x h) 5.950 x 3.875 x in. / 151.13 x 98.425 mm
Margin Markings Stamp Side: Plate numbers · "Peel here to fold" · © 2005 USPS
Cover Side: "Twenty 39
˘ Self-Adhesive Stamps" • "LOVE True Blue" • barcode 675200 • Promotional information
Earliest Known Use May 1, 2006
USPS Order Numbers 675240 Convertible Booklet of 20 - $7.80
675261 First Day Cover - $0.77
675293 Love: True Blue Keepsake - $8.57
Availability Most Post Offices
Official Announcement

The Postal Service™ will issue a 39-cent Love: True Blue special stamp, on May 1, 2006, in Washington, DC. The stamp designed by Craig Frazier of Mill Valley, California, goes on sale nationwide May 2, 2006. The stamp will be issued in a pressure-sensitive adhesive (PSA) convertible booklet of 20 (Item 675200).

Illustrator Craig Frazier arranged paper cutouts into a composition depicting two birds perched on a branch sharing a devoted gaze - the space between them forms a heart. He then created a digital file of the artwork and applied shades of blue to the birds, setting them against a yellow background.

End Card Black ink on Cream colored card.  Click here for scan.

Philatelic Products

There are two philatelic products available for this stamp issue:

First Day Cover, $0.77 (Item 675261).
• Cancellation Keepsake (Booklet and First Day Cover), $8.57 (Item 675293).

Distribution: Item 675200, $7.80 Love: True Blue, PSA Convertible Booklet of 20

Initially, stamp distribution offices (SDOs) will receive two automatic distributions of this denominated 39-cent Love: True Blue special stamp in PSA booklets of 20.

The first distribution of approximately one eighth the standard automatic distribution quantity for a PSA booklet completes shipment on April 12, 2006. The second distribution, of approximately one-sixth the standard automatic distribution quantity for a PSA booklet completes shipment on May 15, 2006. Distributions are rounded up to nearest master carton size (4,000 booklets).

Initial Supply to Post Offices

SDOs will not make a subsequent automatic distribution to Post Offices. Post Offices requiring quantities of Item 675200 must order them from their designated SDO using a separate PS Form 17, Stamp Requisition/Stamp Return. SDOs must not distribute stamps to Post Offices before April 26, 2006.

Philatelic Requirement

SDOs will not receive a separate quantity Item 675200 for their authorized philatelic centers. Philatelic centers must be supplied their quantities from the initial automatic distribution made to SDOs.

Additional Supply

Post Offices requiring additional booklets must requisition Item 675200 from their designated SDO using PS Form 17. SDOs requiring additional stamps must order them from the appropriate accountable paper depository (APD) using PS Form 17.

For fulfilling supplemental orders from SDOs, the San Francisco, Chicago, Memphis, and New York APDs will each receive 320,000 additional booklets; the Denver APD will receive 120,000 additional booklets.

Sales Policy

All Post Offices must acquire and maintain a supply of each new special stamp issue as long as customer demand exists, until inventory is depleted, or until the issue is officially withdrawn from sale. If supplies run low, Post Offices must reorder additional quantities using their normal ordering procedures.

This page was last updated on 07/02/13

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